I’m always impressed how the Snowboarding industry lacks ideas to sell you their products. I mean come on, this Never Not Movie uses exactly the same recipe as the 2006 Burton’s featured, For Right Or Wrong. Really!
But you know what… It doesn’t matter, it’s the same every year, it just works. I surprised myself having a big smile on my face at the end of these 48 something minutes. And the only thing I want to do, is to see my mountains again. The trees. The pillows. The fresh air. You don’t need more. Just put passionate guys like Gigi Rüf, Nico Müller or Austin Smith (even the suspects are the usuals) in front of a camera and they will, in less than 5 minutes, convince you that you need to take this plane to Anchorage or Haines.
Truth to be told, you’ll never be able to feel the same things as this riders out there as long as you’re not ready to dedicate your life to snowboard. But it doesn’t matter, you (I) will convince yourself that your experience will be seamless with a couples of weeks in a shitty resort. It’s just a dream we want to sell you… and it’s OK, everyone needs to dream once in a while.